Ed Netterberg

Ed Netterberg: A Legacy of Leadership and Motorcycle Rights Advocacy

Ed Netterberg dedicated his life to preserving the freedom of motorcyclists across South Dakota and the United States. Born in Montana, Ed’s path to becoming one of the most respected figures in motorcycle rights advocacy began when he moved to South Dakota in 1967. It was there that his passion for motorcycling intersected with a fierce dedication to individual liberty, eventually leading him to the grassroots motorcyclists' rights organization, A.B.A.T.E. of South Dakota.

Ed's journey within A.B.A.T.E. started when he joined the Black Hills Chapter, where he quickly rose through the ranks, first serving as Vice-President and later as President. His leadership skills and unwavering commitment to the cause were recognized statewide, leading to his election as State Coordinator, a role he served in for seven years. It was during this time that Ed faced one of his greatest challenges—and perhaps one of his greatest triumphs.

At a critical juncture, A.B.A.T.E. of South Dakota found itself on the brink of financial collapse. Faced with the possibility of the organization dissolving, Ed made a personal sacrifice that exemplified his dedication to the cause: he put up his own motorcycle as collateral to secure the organization's future. This selfless act, coupled with his leadership and strategic vision, turned the organization around and ensured its survival.

Beyond his administrative and leadership roles, one of Ed's most significant contributions to A.B.A.T.E. and the motorcyclists of South Dakota was his work as the organization’s lobbyist. During legislative sessions at the South Dakota State Capitol, Ed tirelessly advocated for issues that mattered most to riders. He fought for freedom of choice and challenged the social burden theory, which unfairly portrayed motorcyclists as a liability to society. He also took a firm stance against discrimination faced by bikers, using his education, passion, and tenacity to protect the liberties of motorcyclists both in South Dakota and those visiting the state.

Ed’s influence extended well beyond the borders of South Dakota. His advocacy and dedication caught the attention of national rights organizations, and he soon became a trusted figure on the National Coalition of Motorcyclists (NCOM) Board of Advisors. Throughout his career, Ed believed strongly in rider education, serving as a certified motorcycle safety instructor. His belief that informed, skilled riders were safer on the road led him to advocate for increased educational programs for motorcyclists.

A lifelong member of the American Motorcycle Association (AMA), Ed was also involved with various state rights organizations across the country, lending his voice and expertise to protect the rights of riders nationwide. His leadership was further recognized when he was appointed Director for the National Motorcycle Museum and Hall of Fame, where he served until August 1998.

Ed’s contributions to the motorcycling community were as diverse as they were profound. Whether he was fighting for legislative change, educating fellow riders, or preserving the history and culture of motorcycling through his work at the museum, Ed’s impact was far-reaching. His legacy was built on a foundation of selflessness, dedication, and an unshakeable belief in the freedom of motorcyclists.

Ed Netterberg passed away on November 5, 2001, in Sturgis, South Dakota—a place synonymous with the heart and soul of the American motorcycling community. His passing marked the end of a life dedicated to freedom, advocacy, and the rights of motorcyclists. Yet, his legacy continues to inspire riders and activists alike, ensuring that the fight for motorcyclists' rights remains as strong as ever.

Today, Ed is remembered not only for his countless contributions to the motorcycling world but also for his unwavering dedication to ensuring that riders across the nation have the freedom to ride without unnecessary restrictions or discrimination. His lifetime of sacrifice and leadership has secured him a lasting place in the annals of motorcycle rights advocacy, both in South Dakota and across the United States.