Fred Fox

Fred Fox: A Lifetime of Passion and Leadership in the Motorcycle Industry

Fred Fox’s story is one of true passion and entrepreneurial spirit. From his early days riding motorcycles at the age of 13 to becoming one of the most influential figures in the motorcycle industry, Fox’s journey has been one of dedication and vision. Over the decades, he has amassed a collection of over 60 motorcycles, with more than half of them being rare American-made antiques. His impressive array includes a 1903 Pope — the oldest in his collection — alongside classics like a 1924 Harley-Davidson WLA, a 1930 JD with a sidecar, and a 1928 Harley-Davidson Peashooter. Each of these machines represents a different chapter in the evolution of American motorcycling, and Fox’s collection stands as a testament to his lifelong devotion to preserving the heritage of the industry he helped shape.

From a Garage Start-Up to a Global Powerhouse

Fred Fox’s career in the motorcycle industry began humbly in 1967, when he started Parts Unlimited from his own garage. Armed with a love for motorcycles and an entrepreneurial mindset, Fox built his small business into the largest distributor of motorcycle parts in the world. Serving metric and off-road motorcycle markets, Parts Unlimited became known for its extensive catalog and reliable service, quickly establishing itself as a critical player in the industry.

Fox’s business acumen didn’t stop there. In 1988, he acquired Drag Specialties from founder Tom Rudd, a strategic move that would solidify his position as a leader in the American V-twin market. Under Fred Fox’s leadership, Drag Specialties transformed into the world’s leading supplier of aftermarket parts for Harley-Davidson motorcycles. This shift didn’t just grow the business — it expanded Fox’s influence within the industry, making Drag Specialties synonymous with high-quality customization and performance parts.

Building the Drag Specialties Brand

Fred Fox’s knack for innovation and marketing extended beyond business operations. He understood the value of a strong brand presence and how to connect with riders on a personal level. Drag Specialties owns a fleet of over 30 custom Harley-Davidson motorcycles, each one uniquely built to capture the imagination of enthusiasts everywhere. These bikes travel the country aboard the Drag Specialties semis, appearing at rallies, shows, and events to showcase the company’s expertise and creativity.

The brand doesn’t stop there. Each year, Drag Specialties commissions four to five new custom bikes, ensuring that it stays on the cutting edge of design and performance. These custom builds serve as rolling testaments to the company’s commitment to quality and the boundless possibilities of motorcycle customization. Riders and fans alike flock to see these one-of-a-kind machines, which not only reflect the legacy of the Harley-Davidson brand but also the artistry and craftsmanship that Drag Specialties has come to represent.

“We Support the Sport”: A Legacy of Advocacy

Fred Fox’s influence extends far beyond his impressive business achievements. As Chairman of the LeMans Corporation, the parent company of both Parts Unlimited and Drag Specialties, Fox has continued to advocate for the growth and health of the motorcycling community. LeMans’ motto, “We support the sport,” encapsulates Fox’s philosophy of giving back to the industry that has been such a significant part of his life.

This motto is more than just words; it’s a guiding principle that shapes LeMans’ involvement in the motorcycle world. The company maintains a high-profile presence at major events across the globe, sponsoring races, shows, and rallies. Fox’s efforts have helped create a robust network of support for riders and industry professionals, fostering a sense of community and shared passion that strengthens the sport.

A Family Legacy: Passing the Torch

Today, Fred Fox’s legacy is in good hands. His son, Jeff Fox, now serves as the CEO of LeMans Corporation, carrying on the family tradition of leadership and innovation. Under Jeff’s guidance, the company continues to thrive, expanding its influence and maintaining the high standards that Fred established. Together, the father-son duo represents two generations of commitment to the motorcycle industry, ensuring that LeMans remains a cornerstone of the community for years to come.

A Life Lived on Two Wheels

For Fred Fox, motorcycling is more than a business — it’s a lifelong passion. Whether riding one of his vintage bikes to work or cruising for pleasure, Fox embodies the spirit of the industry he’s helped define. His collection of rare, American-made motorcycles isn’t just an assortment of machines; it’s a living archive of motorcycling history. Each bike tells a story, reflecting Fox’s deep appreciation for the craftsmanship and innovation that have shaped the industry over the years.

Fred Fox’s contributions have left an indelible mark on the motorcycle world. From Parts Unlimited’s beginnings in a small garage to Drag Specialties’ dominance in the aftermarket industry, Fox has built more than just successful businesses — he’s built a legacy of excellence, passion, and community that continues to inspire riders around the globe.

As the man behind the parts that power so many riders’ machines, Fred Fox is more than an industry leader. He’s a true icon of motorcycling, riding at the forefront of the sport he loves and supporting the community that has fueled his journey from the very start.