Malcolm Forbes

Malcolm S. Forbes: A Publisher, Philanthropist, and Motorcycling Legend

Malcolm S. Forbes was a man who wore many hats: media mogul, war hero, author, and a true enthusiast for the open road. Rising to prominence as the editor-in-chief and publisher of Forbes magazine, Forbes left an indelible mark on both the business world and the motorcycling community. Beyond his sharp business acumen and editorial vision, he was a dedicated rider who reveled in the thrill of the ride and the camaraderie of fellow bikers.

Forbes's influence extended far beyond the boardroom. He collected motorcycles like others might collect fine art, favoring Harley-Davidson machines above all. He lived life with a passion for adventure, whether it was behind the wheel of one of his luxury cars, the burner of a hot-air balloon, or the handlebars of a Harley. And, throughout it all, he never stopped championing the causes he believed in—both for riders and the American public.

A Decorated War Hero Turned Publishing Powerhouse

Before he became known as a publishing powerhouse, Malcolm Forbes served his country with distinction during World War II. He enlisted in the U.S. Army and was deployed to Europe as a machine gunner in the 84th Infantry Division. Forbes displayed extraordinary courage in combat, earning both a Bronze Star and a Purple Heart for his service. He fought bravely in several key battles, including the Battle of the Bulge, eventually rising to the rank of staff sergeant.

After the war, Forbes turned his focus to building a media empire, transforming Forbes magazine into a premier business publication renowned for its insightful coverage and in-depth reporting. His leadership and editorial talents earned him widespread acclaim, along with a remarkable 60 honorary doctoral degrees from institutions around the world. And in 1988, his contributions to American society were recognized at the highest level when President Ronald Reagan awarded him the Presidential Citizens Medal for his lasting impact on both journalism and the nation.

From the Boardroom to the Open Road: Motorcyclist of the Year

Despite his success in business and publishing, Malcolm Forbes’s heart was never far from the open road. His love for motorcycles was more than just a pastime—it was a defining part of his personality. In 1987, the editors of Motorcyclist magazine honored him as the Motorcyclist of the Year for his dedication to the sport. This accolade was later followed by international recognition when the International World of Motorcycles named him International Motorcyclist of the Year in 1998, cementing his status as a global ambassador for the riding community.

Forbes’s passion for motorcycling extended beyond his personal collection and adventures. He used his considerable influence to advocate for riders' rights and promote the sport. His efforts to pass legislation allowing motorcycles on the previously cars-only Garden State Parkway in New Jersey was a landmark victory, one that opened the parkway to motorcyclists and demonstrated his commitment to advancing the sport.

Riding High: The Capitalist Tools Motorcycle Club

For Malcolm Forbes, motorcycling was more than just riding—it was about camaraderie and shared experiences. To this end, he founded the Capitalist Tools Motorcycle Club, a group of like-minded riders who shared his love for the road and a sense of adventure. The club, which playfully borrowed its name from the slogan of Forbes magazine, became a symbol of his unique blend of business and pleasure. The group embarked on numerous long-distance rides together, forging bonds that lasted a lifetime.

The adventures of the Capitalist Tools took them around the world, from the winding roads of the Swiss Alps to the rugged landscapes of the American West. But no matter where he rode, Forbes’s bike of choice was usually a Harley-Davidson. His preference for the iconic American brand mirrored his belief in the value of American craftsmanship and his desire to celebrate the spirit of freedom that motorcycling represents.

Author, Adventurer, and Advocate

In 1985, Malcolm Forbes shared his love for adventure in his book, Around the World on Hot Air and Two Wheels, a memoir chronicling his travels and experiences both in the saddle and in the sky. The book offered readers a glimpse into his vibrant life and highlighted his relentless quest for new experiences. Whether he was riding a motorcycle across continents or piloting a hot-air balloon in uncharted skies, Forbes was driven by a desire to explore and push the boundaries of what was possible.

His enthusiasm for motorcycling and his adventurous spirit left a lasting impact on the community. His support and advocacy paved the way for greater acceptance and visibility of motorcycling as a sport and a lifestyle. In recognition of his contributions, Forbes was posthumously inducted into the New Jersey Hall of Fame—a fitting tribute to a man who always pushed for more, whether on the road, in the boardroom, or in the halls of government.

A Lasting Legacy

Malcolm S. Forbes passed away on February 24, 1990, at the age of 70, but his legacy continues to resonate in both the business and motorcycling communities. His larger-than-life persona, combined with his relentless drive for success and adventure, made him an unforgettable figure. His contributions to journalism, motorcycling, and American culture are still felt today, and his life serves as a testament to the value of living boldly and pursuing one’s passions to the fullest.

From the trenches of Europe to the corridors of power, from the editorial desk to the saddle of a Harley-Davidson, Malcolm Forbes lived an extraordinary life. For those who knew him, rode with him, or simply read his words, his story is an enduring reminder that success is not just about what you achieve, but how you live along the way.