Reg Kittrelle

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Reg Kittrelle: The Voice of American Motorcycling

In the world of motorcycle journalism, few names resonate as deeply as Reg Kittrelle. An industry pioneer and a storyteller at heart, Reg has dedicated his life to elevating the motorcycle community by giving it a voice, a platform, and a sense of identity. As the founder of Thunder Press, the largest Harley-Davidson and American motorcycle newspaper in the United States, Kittrelle’s influence has been felt across the country for decades.

The Birth of a Motorcycle Publishing Giant

It all began in 1992 when Kittrelle launched Thunder Press as a small, regional publication in California. What started as a local paper catering to West Coast riders soon grew into a nationwide phenomenon, expanding to three separate editions that cover every corner of the United States. Riders from coast to coast turned to Thunder Press for its unique coverage of American motorcycling events, industry news, and the iconic Thunder Press Calendar of Events—a comprehensive listing of motorcycle gatherings, rallies, and runs that has become a must-have resource for enthusiasts everywhere.

For Kittrelle, it was always about more than just reporting. He built Thunder Press on the principle that “people make the story.” From event organizers and volunteers to vendors and local riders, Reg believed that every person involved in the motorcycle scene contributed to its vibrant culture. His approach revolutionized motorcycle journalism by putting the spotlight on the individuals who make the events happen, capturing not just the facts, but the spirit and camaraderie that define the riding community.

Expanding the Community: Battle2win and Beyond

Not content to rest on his laurels, Kittrelle ventured into new territory with Battle2win, a quarterly magazine specifically for Buell motorcycle owners. Launched at a time when Buell motorcycles were gaining traction among performance enthusiasts, Battle2win became an indispensable resource for Buell riders, providing insight into the bikes, their unique engineering, and the culture surrounding this distinct brand.

But publishing was just one aspect of Kittrelle’s contribution to motorcycling. As a long-time motorcycle enthusiast with a passion for performance, he sought ways to foster skills and community engagement. This led him to create and develop several closed-course motorcycle skills events, most notably the hugely popular 

Battle Trax

Battle Trax, a timed competition designed to test low-speed handling and maneuverability, quickly gained a dedicated following. Riders flocked to these events, drawn by the chance to hone their skills in a fun, competitive environment. Today, 35 to 40 Battle Trax events are held each year around the country, embodying Kittrelle’s vision of creating experiences that celebrate both the technical side of motorcycling and the joy of riding.

A Rider with Eclectic Tastes

Kittrelle’s impact on the motorcycle community is mirrored by his eclectic taste in bikes. His personal collection reads like a cross-section of motorcycling history, featuring models from Harley-Davidson and Buell to Suzuki, Aprilia, Hodaka, and Bultaco. Whether cruising on a Harley, tackling tight corners on a Buell, or racing on a vintage Bultaco, Reg has always embraced the diversity and excitement that motorcycling offers.

As a retired club racer, Kittrelle’s appreciation for performance and handling extends beyond casual riding. His racing background has not only informed his deep understanding of the technical aspects of motorcycles but has also shaped his approach to creating rider-centric events like Battle Trax, where precision and control are as important as speed.

A Legacy of Opportunity and Enthusiasm

Beyond his publishing and event-organizing success, Reg Kittrelle has earned a reputation as someone who champions others in the motorcycle community. Throughout his career, he has given countless people opportunities to pursue their passions, whether through writing for his publications, racing in his events, or working alongside him on projects that push the boundaries of what’s possible in motorcycling.

“Reg isn’t just a publisher—he’s a mentor,” say those who have worked with him. “He believes in people and sees the potential in them, even when they might not see it themselves.”

This dedication to helping others succeed is a defining feature of Kittrelle’s legacy. From highlighting local riders in Thunder Press to creating platforms for niche communities like Buell owners, Kittrelle has always prioritized the people behind the machines. His influence has shaped not just the way motorcycle journalism is practiced, but also how the industry sees itself—as a family of diverse individuals united by a shared passion.

The Road Ahead

Now retired from the day-to-day operations of Thunder Press, Reg remains an active and respected figure in the motorcycling world. He continues to lend his expertise as a consultant, mentor, and advocate, always looking for new ways to support the sport and lifestyle he loves.

Reg Kittrelle’s story is one of passion, perseverance, and a deep love for the motorcycle community. Through his publications, his events, and his unwavering support of riders, Kittrelle has left an indelible mark on American motorcycling—a legacy that will continue to inspire riders for generations to come.