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Bruce Rossmeyer

1943 - 2009

Bruce Rossmeyer

Bruce Rossmeyer: A Legacy of Heart and Hustle


Born to Ride

Bruce Rossmeyer was born in New Jersey in May of 1943, but it was Florida that would become the canvas for his remarkable legacy in the motorcycling industry. He opened his first Harley-Davidson dealership in 1994, quickly becoming a prominent figure in the motorcycle community. Under his leadership, his dealerships flourished, achieving annual sales exceeding $140 million. Yet, while his business acumen was impressive, it was his heart for the community that truly set him apart.


A Heart for Children

Amid the bustling world of motorcycles and business, Bruce never lost sight of what mattered most: helping those in need. He served on the Board of Directors of the Boggy Creek Gang Camp, part of the Hole in the Wall Gang Camps founded by General Norman Schwarzkopf and Paul Newman. This organization provides camping experiences for children with serious illnesses, offering them a respite filled with joy and camaraderie.


One of Bruce’s most significant contributions was his initiative, the “Ride for Children.” Committed to raising $1,000,000 over ten years for the camp, Bruce achieved this ambitious goal one year ahead of schedule, demonstrating his unwavering dedication to making a difference in the lives of young people.


Championing Healthcare for Kids

Bruce’s philanthropic efforts didn’t stop there. He played a pivotal role in fundraising for the Joe DiMaggio Children’s Hospital, personally bringing in over $1,000,000 for this vital institution. In recognition of his extraordinary contributions, the hospital honored him by naming a room after him—a testament to his lasting impact on the lives of countless sick children and their families.


He also served on the Board of Directors for the Boys and Girls Clubs of Broward County, helping to create opportunities for local youth. His co-creation of the Bikers Bash in Fort Lauderdale helped raise more than $1,165,000 for charity, showcasing his ability to blend his passion for motorcycling with his desire to help others.


The Big Man with a Huge Heart

Bruce Rossmeyer earned the affectionate nickname “The Big Man with the Huge Heart,” and it was a title he wore proudly. His creative vision, business savvy, and altruistic spirit transformed the lives of many, providing essential support for charities, children, and families in need.


His dedication to philanthropy didn’t go unnoticed; Bruce was inducted into the Sturgis Motorcycle Hall of Fame in 2004, solidifying his legacy in the motorcycling community as not just a businessman but as a champion for the vulnerable.


A Tragic Loss

Tragically, Bruce’s life was cut short when he was killed in a motorcycle crash in July 2019 while en route to the Sturgis Motorcycle Rally in South Dakota. His passing left a profound void in the motorcycling community and among the many lives he touched.


Remembering Bruce Rossmeyer

Though Bruce Rossmeyer is no longer with us, his legacy lives on through the countless individuals and families he helped. His commitment to philanthropy, his love for motorcycling, and his dedication to uplifting others continue to inspire those who knew him and those who carry forward his mission of service.

In the spirit of Bruce’s life, we are reminded that true success is measured not only by achievements but by the positive impact we leave on the world.

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