Roger Schieman

Roger Schieman: The Heart and Soul of Sturgis Motorcycling

Nestled in the heart of South Dakota lies Sturgis, a town synonymous with motorcycle culture and the legendary Sturgis Motorcycle Rally. Among the many individuals who have contributed to this vibrant community, Roger Schieman stands out as a lifelong resident and passionate advocate for motorcycling. Since moving to Sturgis at just two years old, and aside from his service in the U.S. Navy from 1967 to 1971, Roger has dedicated his life to fostering the motorcycle culture in his hometown.

The Early Years: A Life on Two Wheels

Roger’s love affair with motorcycles began at an early age. His first ride was on the back of R.T. Shaw’s motorcycle—a wild experience that would ignite a lifelong passion for riding. According to Roger, that initial ride was a thrill, often featuring hair-raising moments spent balancing on one wheel. His first motorized two-wheeler, a 50cc Yamaha Chappy, served as his daily transport from Sturgis to Fort Meade for several years.

As his family grew, so did their commitment to riding. Roger and his wife, Violet, rode various models, including Yamaha 400s, Viragos, and ultimately a Gold Wing, making motorcycling a cherished family affair. Together with their three daughters—Dawn, Betty Jo, and Becky—the Schieman family created lasting memories on the open road, further solidifying their bond with the motorcycling community.

Community Engagement and Leadership

Roger’s involvement with the Sturgis community extends well beyond his family’s riding adventures. He is a proud 20-year member of the Jackpine Gypsies Motorcycle Club, where he also served on the club’s board. His dedication to motorcycling advocacy is further reflected in his long-standing membership with the American Motorcyclist Association (AMA) and the Christian Motorcycle Association (CMA), which he joined in 1983.

His commitment to motorcycling also includes a significant role in preserving its history. Roger was involved with the National Motorcycle Museum when it was located in Sturgis and played an instrumental role in establishing the Sturgis Motorcycle Museum and Hall of Fame. His tireless efforts transformed the Flagler Building into the original museum, and he dedicated countless hours to preparing the old Post Office Building for its new purpose as a museum space.

A Legacy of Passion and Dedication

Roger Schieman’s contributions to the Sturgis Motorcycle Museum are invaluable. Although he humbly acknowledges that his efforts are just a part of the museum’s success, there’s no denying that his passion and dedication have played a critical role in its establishment and growth. As a dedicated volunteer, Roger continues to ensure the museum thrives, making it a destination for motorcycle enthusiasts and a cornerstone of the Sturgis community.

Today, Roger remains an integral part of the Sturgis motorcycling scene, embodying the spirit of community and camaraderie that defines the area. His story is a testament to the enduring bond between family, friends, and the open road, highlighting the importance of preserving the history and culture of motorcycling for future generations.

As the Sturgis Motorcycle Rally continues to attract thousands of bikers each year, Roger Schieman’s legacy of dedication and service will undoubtedly inspire many more riders to share in the joy and adventure that comes with life on two wheels. For him, motorcycling is not just a pastime; it’s a way of life that fosters community, connection, and a love for the open road.