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Stan Simpson

Stan Simpson
Stan Simpson: A Lifetime of Advocacy in Motorcycling

For six decades, Stan Simpson has been a pivotal figure in the world of motorcycling, combining his passion for riding with an unwavering commitment to advocacy and community service. From his first ride on his father's Indian Scout in 1949 to his current role as chairman of the board of directors for the American Motorcyclists Association (AMA), Stan's journey is marked by a dedication to positive change in the motorcycle industry.


A Competitive Spirit Ignited

Stan's love for motorcycles began in earnest in 1957 when he joined the AMA to compete in his first off-road race. He quickly established himself as a formidable competitor in local and national events, reveling in the thrill of racing. However, while the accolades and victories were gratifying, it was the friendships and connections he forged along the way that brought him the most joy.


His competitive streak didn't end with racing; Stan took his passion a step further by promoting and developing dozens of AMA races across the country. He played a significant role in organizing enduro events through his local club, the Texas Sidewinders, for 25 years. His commitment to environmentally friendly racing practices, including low-noise impacts, reflects his deep respect for both the sport and the natural world.


Leading Through Change

Stan's legacy, however, extends beyond his personal racing accomplishments. Taking over as board chairman of the AMA in 2008, he recognized a critical need for the organization to focus on protecting and expanding motorcyclists’ rights during a time of significant transition and challenge. Under his leadership, the AMA has evolved into a powerful, single-purpose advocacy group, addressing pressing issues affecting motorcyclists nationwide.


The threats to motorcycling rights are tangible and significant. From proposed superbike bans to closures of public land and the controversial federal lead law that prohibited youth model off-road motorcycles and ATVs, the stakes have never been higher. Stan’s leadership has empowered the AMA to wield the political influence and legal resources necessary to combat these challenges effectively.


Stan believes that a strong AMA is essential for safeguarding the rights of all motorcyclists, and he is dedicated to ensuring the organization has the strength and resolve to win these critical battles.


A Commitment to Community

Beyond his work with the AMA, Stan has shown an enduring commitment to charitable causes. He has participated in numerous rides, including the Colorado 500, one of the premier off-road charity events in the nation, which has raised over $1 million for various agencies and schools. Stan's philanthropy extends to numerous other charities, reflecting his belief in giving back to the community that has given him so much joy.


Riding Miles and Memories

A rare breed in the motorcycle community, Stan actively participates in both on-road and off-road riding. Today, he logs over 20,000 miles annually on the road and an additional 5,000 to 10,000 miles off-road, continuing to embrace the spirit of adventure that has defined his life.


Conclusion: A Legacy of Leadership

Stan Simpson's contributions to the world of motorcycling are profound and multifaceted. From his competitive racing background to his strategic leadership at the AMA and his commitment to charitable initiatives, Stan embodies the spirit of the motorcycling community. His tireless efforts ensure that future generations of motorcyclists can enjoy the freedom and camaraderie that come with the open road. As he looks back on his remarkable journey, Stan sees his service to the AMA as a way to give back for all the joy he has experienced throughout his 60 years of riding.

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