Ron Stratman

Ron Stratman: A Life Built on Two Wheels

Ron Stratman's journey in the world of motorcycles began at just 15 years old in a high school parking lot. That initial ride sparked a lifelong passion for the sport and lifestyle of motorcycling—a commitment that has shaped every aspect of his life.

A Passion for Racing

Ron’s love for racing took flight in 1958 when, at the age of 22, he sponsored his first race in St. Charles, Missouri, on his cousins’ property. As a member of the Missouri Mules motorcycle club, he organized additional races in Granite City, Illinois, and Jerseyville, Missouri. For 11 years, Ron co-sponsored the AMA Grand National race in Sedalia, Illinois, alongside his friend Rick Yeager. Even after hanging up his racing leathers, he continued to support the sport by sponsoring his son Carl and later professional racer Lance Jones.

From the Springfield Mile to local tracks, Ron has been a constant presence in the racing community, attending the Springfield Mile every year since 1951. His connection to racing goes beyond mere participation; it has been the foundation for both his career and personal life. A motorcycle accident introduced him to his first wife, Barbara, when he was caught racing wheelchairs down the hospital aisles during recovery.

Building a Legacy

In the 1970s, while raising a family of four, Ron ran a painting business during the week. Yet, his weekends were dedicated to the races, with his wife Barb and their three daughters working the merchandise booth while Ron and his son raced. When Ron stepped back from racing, he shifted his focus to promoting races across the country, selling everything from shirts and pins to hats and even ladies' underwear.

His entrepreneurial spirit led him to the Harley-Davidson brand, and in 1983, he became one of the first official Harley-Davidson licensees. This partnership allowed him to expand his reach within the motorcycle community, selling his products in Harley-Davidson dealerships across the country.

The Sturgis Connection

A devoted fan of the Sturgis Motorcycle Rally, Ron co-founded and owned Sturgis Harley-Davidson, located in the original theater building on Main Street—a building he still owns today. The Stratman family lived in an apartment above the store while selling R.K. Stratman Harley-Davidson licensed products during the rally, which has become a hallmark of the event.

In a stroke of creative genius, Ron was inspired during a walk down Main Street when he witnessed a man riding a real buffalo. Seizing the moment, he decided to create his own “Buffalo Bike.” He covered a motorcycle in a full buffalo hide and crafted a matching horned helmet. In 1991, Ron made a stunning entrance, roaring down Main Street on his very own Buffalo Bike. Today, he has created three Buffalo Bikes that travel the world, all converging in South Dakota for the rally each August—a vibrant symbol of the event that blends the rugged South Dakota landscape with the thunderous roar of motorcycles.

Still Riding Strong

At 75 years old, Ron Stratman shows no signs of slowing down. He logs thousands of miles on his Harley-Davidson XR1200 each year, navigating the open roads of America and relishing the thrill of the ride. Whether he’s racing through the hills of Sturgis or cruising down the famed main street on his Buffalo Bike, Ron embodies the spirit of a true motorcycle enthusiast.

His life has been one of adventure, resilience, and unyielding dedication to the sport of motorcycling. As Ron continues to inspire new generations of riders, his legacy is a testament to the freedom, camaraderie, and exhilarating joy that only two wheels can provide.