Bert Baker
Bert Baker: V-Twin Visionary and Patriot
Bert Baker, a true pioneer in V-Twin motorcycle drivetrain innovation, has carved out a unique place in the motorcycle world with his dedication to craftsmanship, American-made products, and bold innovation. As a businessman and passionate patriot, Baker's commitment to using American materials, labor, and ingenuity is as fierce as his love for motorcycles. Now, his game-changing contributions to the industry are being honored with his induction into the Sturgis Motorcycle Museum’s Hall of Fame.
From Motocross Racer to Mechanical Innovator
Bert Baker’s journey to becoming one of the most influential figures in the V-Twin world started when he was just a young motocross enthusiast. Despite being an aspiring racer, his path took a turn when he enrolled in Michigan State University’s Mechanical Engineering program. Although talented, Bert wasn’t the most conventional student and soon discovered that the structure of academic life and even his first corporate job at General Motors wasn’t the right fit for him.
After a stint at GM, Baker realized that he was meant to forge his own path, one where his creative thinking and love for mechanics could flourish without restriction. The idea of building a better motorcycle transmission became his driving force. It wasn’t just about running a business—it was about designing innovations that would change the V-Twin industry forever.
Building a Better Transmission
Bert Baker’s insights and relentless pursuit of mechanical perfection led to some of the most significant advancements in V-Twin drivetrain technology. His landmark innovations have shaped the aftermarket motorcycle industry for over a decade, providing solutions to problems that motorcyclists didn’t even know they had.
Among his most revolutionary achievements was the development of the Overdrive 6-Speed transmission, a groundbreaking enhancement that set a new standard for performance. He followed that up with the introduction of Right Side Drive and Direct Drive, further elevating the possibilities for V-Twin motorcycles. And just when the industry thought they had seen it all, Bert upped the ante with the world’s first 7-Speed transmission, pushing the envelope of motorcycle performance.
A Champion of the American-Made Movement
Beyond his technical achievements, Bert Baker is a passionate advocate for keeping manufacturing in America. His deep-rooted belief in using American-made materials and supporting the American workforce has always been a cornerstone of his business philosophy. For Bert, it’s not just about making parts that are mechanically superior—it’s about doing so in a way that honors the values of hard work, integrity, and patriotism.
Baker has always been vocal about his love for American craftsmanship and proudly touts the "Made in America" label on all his products. This commitment, combined with his innovative designs, has earned him a place not just in the Sturgis Hall of Fame but also in the hearts of bikers and gearheads across the country.
Changing the Face of the Motorcycle Industry
Bert Baker’s impact on the motorcycle industry cannot be overstated. His drivetrain solutions not only made his own bikes run better and faster but also raised the bar for all V-Twin motorcycles. Whether it's his 7-Speed transmission or the Right Side Drive, these advancements have revolutionized the way motorcyclists ride and maintain their bikes, ensuring smoother handling and enhanced performance.
Baker’s products have become essential for builders and riders who seek to push the limits of their machines. His innovations have given enthusiasts the ability to customize their rides like never before, creating a legacy of performance and engineering that will resonate for years to come.
A Hall of Fame Induction Well Deserved
As a V-Twin drivetrain innovator, successful businessman, and staunch patriot, Bert Baker’s induction into the Sturgis Motorcycle Museum Hall of Fame is a recognition of not only his contributions to the industry but also his commitment to American values. His pathologically rebellious spirit and passion for innovation have transformed the V-Twin motorcycle landscape, making him a true legend in the field.
For Bert Baker, designing cutting-edge solutions isn’t just a job—it’s a calling. His bold ideas and refusal to conform have benefited the entire motorcycle community, proving that when passion, creativity, and grit come together, true innovation is born.
With his place in the Sturgis Hall of Fame, Bert Baker continues to inspire future generations of motorcycle enthusiasts to think outside the box, push boundaries, and keep the American spirit alive on the open road.