Rod Woodruff

Rod “Woody” Woodruff: The Man Behind the Sturgis Buffalo Chip and Rock & Roll in the Black Hills

Since 1981, the Sturgis Buffalo Chip Campground has been a central hub for motorcyclists, providing an unforgettable blend of rock concerts, camping, and entertainment. The visionary behind this iconic destination is none other than Rod “Woody” Woodruff, a man who has not only shaped the Buffalo Chip into a global phenomenon but also made lasting contributions to the Black Hills community. In recognition of his ongoing efforts, Woody was honored with the J.C. “Pappy” Hoel Outstanding Achievement Award by the Sturgis Motorcycle Museum in 2017.

As the president and CEO of the Sturgis Buffalo Chip, Woody has dedicated over 37 years to transforming it into the world's premier entertainment venue for motorcycle enthusiasts. His journey began with a passion for preserving the Sturgis Motorcycle Rally, especially after bikers were banned from City Park. Woody opened his doors, welcoming motorcyclists from across the globe to enjoy an unparalleled experience that blends the spirit of freedom with music, art, and camaraderie.

The Buffalo Chip has hosted some of the biggest names in music, from Aerosmith and Bob Dylan to Kid Rock and Ozzy Osbourne. Over the years, the Chip has evolved into one of the world’s most televised and longest-running independent music and motorcycle festivals, celebrating its 36th anniversary in 2017. Every year, it generates millions of positive media impressions, showcasing motorcycling to audiences around the globe.

Woody’s commitment to the motorcycle community extends far beyond the concerts. Events such as the Motorcycles as Art exhibit, daily bike shows, stunt performances, and pro racing have become a staple of the Buffalo Chip’s diverse entertainment offerings. But Woody’s impact doesn’t end with entertainment—his philanthropic contributions have significantly benefited the Black Hills region.

Woody is the creator of the Legends Ride, a charitable event that has raised nearly $500,000 for Black Hills organizations, including the South Dakota Special Olympics and the Sturgis Motorcycle Museum. He also founded Biker Belles, an initiative that celebrates women in motorcycling, offering opportunities for mentorship, networking, and education. In support of local youth, Woody launched the Buffalo Chip Challenge, which gives high school students hands-on experience in bike building, along with cash scholarships for continued education. To date, Woody has awarded over $17,000 to Black Hills students.

Woody’s deep respect for America’s veterans is evident in his creation of the Buffalo Chip Freedom Celebration, a tribute that began 26 years ago. The event honors veterans and fallen heroes, with the prestigious Bob Hanson Distinguished Service Award being presented to deserving veterans each year on the Chip’s main stage.

In 2013, Woody expanded the Buffalo Chip’s legacy by building the Buffalo Chip PowerSports Complex, a nod to the rally’s original racing tradition. Since then, he has introduced a variety of racing events, including the Nitro National Pro Hill Climb. Most recently, Woody has played a key role in bringing motorcycle racing back to the rally, hosting American Flat Track, AMA Supermoto, RSD Super Hooligan, and street drag racing at the Chip’s amphitheater.

Woody’s contributions to the Sturgis Motorcycle Rally and the broader motorcycling community are unrivaled. His passion for preserving the rally’s spirit, his dedication to philanthropy, and his commitment to creating unforgettable experiences for motorcyclists make him a true legend. It is with immense gratitude that the Sturgis Motorcycle Museum honored Rod “Woody” Woodruff with the 2017 J.C. “Pappy” Hoel Outstanding Achievement Award, cementing his place as one of the most influential figures in the rally’s history.