Jay Allen: A Life Fueled by Passion and Speed

Jay Allen’s life has been a story of relentless passion, from founding the iconic Broken Spoke Saloon, to setting 55 land speed records, and emceeing motorcycle events across the country. His journey through motorcycling isn’t just about the rides—it's about the freedom, community, and pursuit of a purpose-driven life.

Growing up, Jay’s early years were a balancing act. He spent summers on a ranch with his grandfather, a veteran of the Spanish-American War, who became one of his earliest mentors. The ranch provided structure and stability, contrasting with the free-spirited lifestyle Jay experienced with his mother in Southern California. While motorcycling wasn’t part of his family’s culture, it soon became his own.

At age 12, Jay bought his first motorcycle—a non-running $8 Suzuki 50. With the help of his mechanically skilled neighbor, Mr. Drayton, Jay got the bike running and experienced the true freedom that comes with riding. That sense of liberation was short-lived, however, when a tragic accident occurred. After being struck by a car while running an errand for his mom, Jay was left unable to walk for a year. The recovery was long and difficult, but it deeply humbled him, changing his outlook on life.

With a small settlement from the accident, Jay purchased a 1959 Sportster, which became his only means of transportation, along with a black and white quarter horse. By age 16, he was living independently, apprenticing as a farrier and working at a 7-11, continuing his search for purpose.

One of Jay’s most pivotal decisions came when he bought a one-way ticket to Hawaii, with little more than hope in his heart. After landing with no money and having his windbreaker, and all the savings in it, stolen, he hitched to Lahaina. Living in a cave, Jay found work at a diner, and within a week, became the head banquet waiter at the Sheraton Maui. It was a period of survival and reflection for Jay, laying the foundation for his next chapter.

Returning to the mainland, Jay reconnected with Claudia, and the two had a daughter, Andrea. It was around this time that Jay’s passion for motorcycles was reignited, thanks to a chance meeting with legendary bike builder Arlen Ness at a gas station. Arlen’s kindness and enthusiasm for motorcycling had a profound impact on Jay. Inspired, he promised Claudia that they would never be without a bike again—and true to his word, the following year, they rode the Redwood Run on a Panhead.

This rekindled passion culminated in the creation of the Broken Spoke Saloon, which grew into a landmark for motorcycle enthusiasts across the country. The Broken Spoke became a staple at major bike rallies, offering more than just a place to hang out—it fostered community, camaraderie, and unforgettable experiences. Jay’s background in customer service and hospitality shone through, as he focused on creating safe, fun environments for everyone. “If I can deliver on that, and I’m good at what I do, I will help you make memories,” Jay explained.

But Jay’s passion didn’t stop with running a successful business. His next venture was land speed racing, a journey that began when he purchased a 1946 Indian Chief from Buck Lovell. Initially, the bike was meant to be a decoration, but after a decade of serving as an ornament, Jay decided to take it to Bonneville—and the rest is history. Jay quickly became hooked on the thrill of land speed racing, and 20 years later, he has set 55 land speed records.

Motorcycling has defined Jay Allen’s life in more ways than one. His heroes have become his family, and he has helped thousands of people create memories that will last a lifetime. From the open road to the salt flats, Jay has immersed himself in the culture, history, and heritage of motorcycling.

Reflecting on his life’s journey, Jay says, “Every night, I go to bed knowing tomorrow I’m going to get to ride my motorcycle. It’s the best feeling in the world.” His life, once an empty vessel, is now overflowing with the experiences and adventures that come with living on two wheels.

Jay thanks Claudia, Andrea, and all the people who have supported him along the way. He is truly humbled to be inducted into the Sturgis Motorcycle Museum’s Hall of Fame, a recognition that cements his place among the legends of motorcycling.

Sidebox: Jay Allen’s Achievements

• Founder of the iconic Broken Spoke Saloon, with locations at all major bike rallies.

• 55 land speed records set over a 20-year career at Bonneville.

• Emcee for major motorcycle events across the country.

• 20+ years of land speed racing with a 1946 Indian Chief.

• A lifetime dedicated to creating community, camaraderie, and lasting memories for motorcyclists everywhere.