Grady Pfieffer

Grady: A Passion for Custom Motorcycles and Industry Leadership

Born in Minnesota and raised in Southern California, Grady's journey into the world of custom motorcycles began with a deep passion for craftsmanship and design. After completing his education, he pursued a career in the electronics industry, focusing on sales and marketing. However, his love for motorcycles, fueled by inspiration from his friend Arlen Ness, led him to purchase his first Harley-Davidson in 1982—a decision that reshaped his career path.

By 1989, Grady founded GH Marketing, a company dedicated to sales and marketing in the V-Twin aftermarket sector. Over the years, GH Marketing has flourished and now represents six prominent brands worldwide in V-Twin products. His expertise in the industry has made him a sought-after consultant for major motorcycle shows, assisting companies with compliance certification and industry strategy.

Grady’s dedication to the motorcycle community extends beyond business. He is an active member of the Motorcycle Industry Council’s aftermarket committee and holds a board position in Hamsters USA, an exclusive custom motorcycle organization. His commitment to building and owning custom motorcycles, combined with his leadership in the industry, has solidified his influence in the custom bike world.

With decades of experience and an unwavering passion, Grady continues to shape the future of the V-Twin aftermarket industry while celebrating the artistry and culture of custom motorcycles.