Linda "Jo" Giovannoni
Trailblazing the Road: Jo and the Birth of Harley Women
In 1983, Jo and her former partner, Cris Sommers, embarked on a journey that would change the landscape of motorcycling for women. What began as a modest one-page newsletter tailored for women riders in the Chicago area quickly blossomed into something much more significant. As they gathered feedback on their newsletter for the second chapter of Women in the Wind, Jo and Cris recognized a growing need for a dedicated women’s publication in the motorcycling community.
By 1985, with their passion ignited, Jo and Cris approached Harley-Davidson's corporate team to pitch their vision for a new magazine, tentatively titled Harley Women. After several encouraging meetings, Harley-Davidson granted them licensing rights and extended their support, paving the way for the magazine's development.
The first three issues of Harley Women were printed in limited runs of 2,000 copies each. Jo and Cris took it upon themselves to collate and stitch every issue by hand—a testament to their dedication and hard work. However, by around 1990, Cris decided to step back from the magazine, leaving Jo to carry the torch alone.
Under Jo's leadership, Harley Women flourished, becoming a beacon of inspiration for both female and male riders. Her unwavering commitment to encouraging riders to follow their dreams resonated throughout the motorcycling community. Jo emphasized motorcycle safety and became an icon in a traditionally male-dominated sport, proving that passion knows no gender.
In 1991, the American Motorcyclist Association (AMA) recognized Jo's contributions by featuring her in their Women in Motorcycling Exhibit, solidifying her status as a pioneer in the field. Despite her growing responsibilities with the magazine, Jo remained committed to her roots; she had to give up her chapter of Women in the Wind around 1987-88 as the demands of the publication intensified. In recognition of her contributions, the organization honored her with honorary membership.
Jo's influence extended beyond Harley Women. In the late 1970s, she served as Secretary of the Illinois Chapter of ABATE (A Brotherhood Aimed Towards Education), where she worked tirelessly to promote motorcycle safety and advocate for riders' rights. Her dedication to organizations like the Motorcycle Safety Foundation and various motorcycle rights groups showcased her commitment to improving the motorcycling experience for everyone.
Jo's journey from a simple newsletter to the helm of a pioneering publication exemplifies the spirit of perseverance and passion. Through Harley Women, she created a platform that not only celebrated women riders but also fostered a supportive community. Today, Jo stands as a shining example of how one person can inspire countless others to embrace their love for motorcycling while prioritizing safety and community advocacy.
As Jo continues to advocate for riders everywhere, her legacy lives on, proving that the open road is for everyone—especially those bold enough to pave the way.