The Sturgis Motorcycle Museum & Hall of Fame is an iconic institution located in the heart of Sturgis, South Dakota. As a 501(c)3 non-profit organization, its primary mission is to preserve the rich history of motorcycling in an educational and captivating manner, appealing to multiple generations. The museum offers an extensive array of card decks, exclusive apparel, unique memorabilia, and interactive displays, all dedicated to celebrating the spirit of the Sturgis Rally and the vibrant world of motorcycles.

Embracing a donor-funded model, the museum remains an impartial and independent sanctuary, fueled by the unwavering generosity of its esteemed donors who contribute to its global outreach. With a remarkable collection and a dedication to showcasing legends and pioneers, the Sturgis Motorcycle Museum & Hall of Fame stands as a true treasure trove for motorcycle enthusiasts, offering an immersive experience into the thrilling history of motorcycles and the renowned Sturgis Rally.